Creatine, myth vs fact
A creator corrects a common belief, then shows the product in use.
Work / FENVO
A launch kit for a three-product supplement range
Two UGC-style ads, a product film and a photo set for creatine, magnesium gummies and daily greens: one look, three moments of the day.
The challenge
A new supplement brand has to earn attention in one of the most crowded and most regulated categories in paid social. Every product needs its own reason to buy, and every claim has to be one the regulator allows.
The idea
Tie each product to the moment it is used: training, the morning routine and the evening wind-down. One art direction carries the range; each ad gets a hook built on what that buyer already believes.
The ads
Built to be tested against each other.
Each ad carries one idea and one hook, so the results tell you which reason to buy works.
Magnesium, evening routine
A calm bedtime moment with an authorised magnesium claim on screen.
Daily Greens, product film
Studio-style motion without a studio: the drop, the pour and the pack.
The reasoning
Why each piece looks the way it does.
- 01
Creatine opens on a myth the audience holds, answered before the first second ends.
- 02
Magnesium sells a routine, not a promise, with an authorised health claim instead of sleep claims.
- 03
Daily Greens is hard to film, so it gets a product film: the drop, the pour, the texture.
- 04
The photo set gives the store and static ads the same look, without a shoot.
Visuals and variations
One look across store, feed and stories.
Lifestyle scenes, key frames, feed cuts and packshots from the same campaign, ready for the store and for static ads.
Deliverables
What the campaign includes.
- 2 UGC-style video ads, 10 s and 15 s
- 1 product film in 9:16 and 4:5
- 3 lifestyle images and 3 packshots
- Captions, AI labels and claim wording checked against the health-claims rules
Concept work. FENVO is a fictional brand, and every person, product and scene shown is AI-generated. It shows how we would approach a real launch in this category.
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